Oct 16, 2017
On this episode of Pond Marketing Secrets, Laura sits down with Derek Johnson, of JVI Secret Garden and they dive into the secret of sales for contracting businesses. Learn how to better serve your clients by perfecting your sales process, and learn effective new sales techniques for your business.
Tip of the Week: Take time going through your sales process, don’t rush anything.
Pond Marketing Group Action - What Laura (Derek) Did This Week:
-Derek used Facebook Live on their business page to stay top with their potential clients/clients by showing their followers what it’s like at a project sites.
Secret of Sales
A sale is understanding what someone needs, and then fulfilling that need for them. Asking a potential customer open ended questions with help you to understand what exactly they’re looking for. Then you can paint them a picture of what the whole process will look like.
A big part of the sales process is being empathetic about that client’s particular needs and wants. Learn how to listen with comprehension. Communication with your client’s builds trust in you, your company, and the services you offer. When someone contacts your company, they want you to listen to their wants/needs/problems, and when you actually listen to them, it naturally creates a positive sales space.
See what it feels like to be a customer, pay a consultation fee, connect with a contractor and see what their sales process is. See what it’s like to be on the other side of the fence to better understand how your own customers feel when they’re reaching out to you.
For more great sales tips and a playbook for perfecting your sales skills, check out the Contractor Sales Academy. Derek recommends reading Men Are from Mars, Women Are from Venus to better understand empathy and how to carry that over into your sales process. And pick up Never Split the Difference to help you create a thoughtful sales process.
More Reading Suggestions:
Anything by Earl Nightingale
Eat That Frog by Brian Tracy
The Compound Effect by Darren Hardy
The Five Second Rule by Mel Robins
For a full list of services offered through Pondtent, visit Pond Marketing Group today!